Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck	Copywriters beware. There is more than creativity to a good line.
	Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant	When you have the guts not to follow anymore.
	Wikinomics: How Mass Collaboration Changes Everything	All for one, one for all. How the best minds come together online to solve problems that locals can't.
	Unique: Now or Never	What is the special brand value that makes you unique?
	Beyond Disruption: Changing the Rules in the Marketplace (Adweek Books)
	The Long Tail: How Endless Choice is Creating Unlimited Demand	The democratization of choice. Gone are the days where we don't get or find what we want.