Marketing Payback: Is Your Marketing Profitable? (Financial Times Series)	A great book looking at core techniques for assessing marketing
	Show Me the Numbers: Designing Tables and Graphs to Enlighten	Once the numbers have been run, it's important to be able to display them effectively
	Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company	A great guide to marketing effectively
	Strategy Safari: A Guided Tour Through the Wilds of Strategic Management (Financial Times Series)	An excellent critique and summary of management strategies.
	The Black Swan: The Impact of the Highly Improbable	Excellent and thought provoking