Marketing Payback: Is Your Marketing Profitable? (Financial Times Series) A great book looking at core techniques for assessing marketing
Show Me the Numbers: Designing Tables and Graphs to Enlighten Once the numbers have been run, it's important to be able to display them effectively
Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company A great guide to marketing effectively
Strategy Safari: The complete guide through the wilds of strategic management: A Guided Tour Through the Wilds of Strategic Management (Financial Times Series) An excellent critique and summary of management strategies.
The Black Swan: The Impact of the Highly Improbable Excellent and thought provoking